Hello lovelies! I hope you’re having an amazing day so far. Today I wanted to touch on something that is very important to me also to alot of people who I know, and that is animal testing! Recently i’ve come to the conclusion that in today’s makeup and beauty industry this subject is not widely spoken about. If you’re not familiar with the definition of animal testing also known as animal experimentation, animal research, and in vivo testing it is the use of non-human animals in experiments that seek to control the variables which affect the behavior or biological system under study. Due to the lack of information given by some companies regarding how their products have been tested it can make choosing makeup and other beauty items very difficult, especially if you’re fully against testing on animals. Someone who has found this to be the case is Tiffany who asked if I could show some of my favourite cruelty free brands that I have used for a long time, in doing so I hope it will make purchasing beauty products a lot easier for her and hopefully some of you guys!

Let’s begin with one of my most used brands, and that is The Orange Tree. By having natural and organic ingredients in their formulas they believe that this will help reduce the process of damaged skin and aging. By not testing on animals they want to prove that you can still have a good brand even when being cruelty free, and that’s exactly what they’ve proved to me. Now, Tiffany has mentioned to me that she strongly dislikes citrus and fruit scents so I knew she would be very confused as to why I decided to show these. My decision was mainly based around the fact that the Orange Blossom is mixed with Neroli oil and honey extract meaning it isn’t as strong as you’d expect.

Moving on I want to talk about Forever Gold. Yes, their name has gold in and so does the packaging, instant win for me! At first I was hesitant to try them because of how expensive they look which instantly made me think how on earth can they be cruelty free? This is however not the case because Forever gold is determined that having a beautiful body and a beautiful mind starts from having a beautiful world, meaning no damaging the environment or harming animals. Personally I love every product I have purchased from this brand especially the body spray which doesn’t have an overpowering or unctuous scent unlike others I have brought in the past.

To finish off this post I want to talk about a makeup brand which is known for their simplistic packaging, lightweight textures and amazing results. Yes, I’m on about the amazing Freedom. From the minute I grabbed these two beautys from the shelf (No lie… it nearly fell on top of me!) and began using them in my everyday routine I instantly fell in love. Freedom is definitely a good role model for the fact that you don’t have to use harsh chemicals and unnecessarily treatments to achieve a somewhat perfect finish. All of their lotions and sprays contain oil control which means your skin appears mattified and smooth under foundation. What we all want, right?!

And that is it, thankyou so much for reading and until next time lovelies have an amazing day!

Let me know down below what your favourite makeup brand is!

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